White Papers

by Baxter Business Services

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A Marketing Tool

While White Papers often include research, graphics and statistics, they are really marketing documents. As such they can be presented using many different media, often at the same time. We can prepare your White Papers in the following media:

• Word
• PowerPoint
• Adobe Acrobat (.pdf)
• audio such as .mp3
• video such as mpeg
• CD/DVD
• other media

White Papers

What is a White Paper?

In essence, a White Paper is a fact-driven research paper on a specific topic that can be used for marketing purposes. The White Paper gives a positive image of a company by showing its technical expertise. It not only informs but persuades its readers and thereby is part of the marketing cycle. And it should always be action-oriented, not theoretical.

Who reads White Papers?

At one time, only engineers and technical experts read White Papers. Nowadays, the readers are business people who are the decision makers for a company, such as executives (e.g., CEOs, CFOs, COOs, CIOs), vice presidents, and department managers. However, small business owners and investors can also enjoy White Papers.

Why Should My Company Produce White Papers?

White Papers are written to establish trust in a company in the eyes of potential investors and customers. White Papers provide useful information and increase credibility, In addition, a company that prepares White Papers take a "thought leadership" role and this can lead to increased sales.

White Papers have take the role once given to "sell sheets." Every company should seriously consider preparing White Papers about their products and services and use them as part of its marketing activities.

What is Required to Write Good White Papers?

The writer of a good White Paper must have the following abilities:

• Be an excellent researcher. The writer must be able to ask probing questions and have a strong understanding of research techniques and search engines.
• Be a strong, persuasive writer. The writer must have good knowledge of the principles of writing and editing, avoiding technical jargon and cliches, and must be able to make the writing easy to read and understand by non technical (i.e., business) people.
• Have the time to dedicate themselves to the White Paper with few distractions. In other words the owner of a small business would more than likely be a poor choice to write a White Paper.

We have written hundreds of White Papers, primarily covering all aspects of information technology, such as:

• Data Analytics
• Information Security
• Offshore Resourcing
• Project Management
• Performance Measurement
• Client/Server Architectures
• Risk Analysis
• Business Continuity / Disaster Recovery Planning
• Service Oriented Architectures
• Project Cost Estimation
• Priority Setting
• Quality Assurance
• Proposal Writing